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ALL FENIX is a cult Australian pilateswear brand. Since 2015, our mission is clear: to empower and inspire women through the best pilateswear in the world. Creating pieces that seamlessly blend quality, function and style, we have produced eco-conscious designs, balancing innovation with effortless sophistication. We want all women to embrace their individuality, celebrate their bodies, and lead life on their terms.

With a background in health and wellbeing, founder Georgia Sackville was eager to create premium activewear, with simplicity and permanence in mind, to embrace that less is often more. Matched with her husband, Jason’s previous experience in apparel, the duo united to create mindful collections for women with an agile lifestyle.

Designed in Melbourne, from our earliest days our collections have been developed in collaboration with our community, a core pillar of the brand that has continued as we’ve grown from a store and design studio on Chapel Street, to an international leader in activewear. This ensures our garments fit and perform exactly as they need to. With a contemporary aesthetic, each piece adds to a holistic and versatile wardrobe, standing the test of time. 

Believing that movement should be a part of a sustainable and harmonious lifestyle, our garments are the best low impact activewear you can possibly get your hands on. ALL FENIX is available online and in prestige retailers and specialty stores around the world including The Iconic, Saks, Soul Cycle, Equinox, and more.