Our Sustainability Journey
We’re the first to admit that we’re not perfect, but we are constantly improving our sustainability efforts for the good of our planet. Our main focus this year is to reduce our environmental impact. The fashion industry emits 1.7 billion tons of CO2 per year. Most emissions come from raw materials, so improving the way we produce fabrics could have a huge impact. We've started small, with a mix of recyclable packaging including our shipping satchels and garment bags and the introduction of our recycled active pieces which is made from recycled polyester (aka old clothing) and repurposed into new fiber without the use of petroleum. This method reduces up to 80% of energy consumption and carbon dioxide emissions. We will also begin introducing organic cottons as well as the use of eco-friendly dyes. Our packaging is changing to bio-degradable materials and we are also working with various charities in Australia that help to restore the land and the Great Barrier Reef.