We are All Fenix. Here's a little something about us..
Conceptualised in 2015 in Melbourne, Australia by co-founders and couple Georgia Sackville & Jason Seidl. All Fenix has pushed the boundaries of athleisure with its consistent release of sophisticated collections encompassing neutral colour palettes and high performance fabrics. Contemporary, minimal and practical thought is found in the details of every garment to suit the thriving needs of women who attend yoga, pilates, spin, barre and most general activity.
FROM HUMBLE BEGINNING IN MELBOURNE TO THE WORLD STAGE.
“While working in health promotion prior to All Fenix, I watched how rapidly activewear became an everyday staple, particularly for myself. With Jason’s background in commerce and fashion and our mutual obsession for health and fitness, the decision to start our own label was completely organic,” says Georgia. “We spent the first 12 months testing the brand on hundreds of girls who shopped on Chapel Street in South Yarra, Melbourne. Our office was up a dark stairwell on the strip so I would spend every weekend walking up and down asking women to come upstairs and have a look at our collection. It was exhausting and luckily we sold through our entire collection there and haven't looked back since." In the space of just a few years our brand is now available across 15 countries, seen as a premium attendee at notable International trade shows and our pieces are worn by many fashion forward instructors and influencers around the world.
The name was conceptualised in the early days, as we considered our business motivation. We wanted to create an activewear label that represented all women: those who are active and those who want to be active; those who want to live healthier lives and are ready to kick start that journey. That’s where the PHOENIX comes in: a mythical bird that represents rebirth and rejuvenation. Synonymous with energy and activity, we felt the name truly embodied our brand.
Why spell it Fenix? We wanted to recreate it and make it our own.
Our core fabric is designed for all things sweat. It is versatile, and not limited to one exact activity. Our recommendations though? Yoga, Pilates, barre, running and cycling.
The specifics: four-way stretch - moisture wicking technology - flat lock seams - zero transparency - light compression blend - antimicrobial fabrics
...the essential ingredients to get you through the toughest of workouts. We are always evolving and expanding and are excited to introduce more technical and casual styles to your wardrobe, each and every season.