We are All Fenix. Here's a little something about us...


Founded in 2015 by Melbourne couple Georgia and Jason, All Fenix caters to active women-on-the-go, creating sports apparel and accessories that push the boundaries of design and performance wear.

From humble beginnings in a small run-down office transformed pop-up store every weekend in South Yarra, we are now available across 15 countries, seen as a premium attendee at notable International trade shows and our pieces are worn by many fashion forward instructors and influencers around the world.   

Contemporary by nature and minimalist in design, our sports-luxe separates are an effortless marriage of sophistication and practicality. High performance fabrics are set in monochromatic colour-ways, while neutral hues are offset by playful prints. 

Our collections are trans-seasonal, including everything from full-length tights, cropped leggings and cotton sweaters to bike shorts, crew neck tanks, crop tops and sports bras. Time-honoured techniques are applied to each piece to ensure unparalleled comfort. Perforated panels offer enhanced ventilation, moisture-wicking fabrics with four-way stretch keep you cool and dry for longer, elasticised waistbands and compression fits make you feel secure, and use of flat-locked seams to reduce chafing. 


THE NAME
The name was conceptualised in the early days, as we considered our business motivation. We wanted to create an activewear label that represented all women: those who are active and those who want to be active; those who want to live healthier lives and are ready to kick start that journey. That’s where the PHOENIX comes in: a mythical bird that represents rebirth and rejuvenation. Synonymous with energy and activity, we felt the name truly embodied our brand.

Why spell it Fenix? We wanted to recreate it and make it our own.


Protect the displaced

Provide humanitarian relief

Over 1 million Ukrainians have already crossed into neighbouring countries to flee military hostilities.

UNHCR is on the ground, providing immediate humanitarian support such as medicine, water, thermal blankets and cash relief.

They are setting up safe spaces for women and girls within Ukraine, and along the routes taken to enter Poland and other countries.

UNHCR is prepared for this conflict to escalate, provide protection and meet the needs of extraordinary numbers of displaced people during this incredibly difficult time.

Our Impact $ 10 = a thermal blanket (The UN Refugee Agency Australia for UNHCR Partnership)

Restore dignity and hope

Support flood-impacted communities

The floods that hit QLD and NSW have, for thousands of families, destroyed all they own. Over 50,000 people have been impacted.

Thread Together is a first responder to the relief effort and are already supporting those impacted, providing new essential clothing to women, men and children. Temporary clothing hubs are being set up, so people can choose clothing that is most appropriate to them.

Thread Together is working with the fashion industry and charity partners to ensure those affected are given new wardrobes - a first step in providing comfort and dignity during an immensely difficult time.

Our Impact $ 5 = a new wardrobe (Thread Together Partnership)

Urgent food relief

Support flood-impacted communities

Foodbank is providing urgent food relief to communities impacted by the floods in NSW and Queensland.

Foodbank already provides food relief to over 1 million Australians per month, yet now over 2 million Australians are experiencing food insecurity. COVID-19 has created huge demand for food relief that is outstripping supply.

Foodbank is delivering what is needed to communities during these extraordinary times.

Our Impact $ 1 = 2 meals (Food Bank Partnership)